Our Blog


BENEFITS OF BLOGGING IN DIGITAL MARKETING

Importance of blogging in digital marketing

What is digital marketing and where does blogging fit in? The well-known free online defines digital marketing as the following.

“Digital marketing is the marketing of products or services using digital technologies. Mainly on the internet, but also including mobile phones. Display advertising, and any other digital medium”.

Digital marketing is the art of creating interest in a digital world through exciting content and graphic design. And in light of a digital world, a blog is the perfect way to present your work.
And although there are numerous “free” ways to “make money online”.…

Read More ...

What Services To Offer As A Social Media Manager

Are you interested in becoming a social media manager but you are confused about the services you should offer.
One thing I can tell you is that you do NOT have to offer every service out there.
A lot of new social media managers feel that they need to know everything in order to get started and that simply is not the case.
You can start your social media management business by just offering a few services at the beginning.
When I started out as a new social media manager, I only offered posting on Twitter, Facebook, LinkedIn and Instagram.

Read More ...

OFF- PAGE SEO GUIDE FOR BEGINNERS

It is critical for developing an online presence. There is a lot of emphasis on using your content to increase your visibility on the search rankings. You must have the right keywords, whether long or short tail and have the proper tags to your images, videos, among others. The benefits of on-page optimization are clear for everyone to see. However, you cannot ignore off-page SEO. When you do, your search ranking will suffer, and you will lose out on serious traffic to your website.
The most essential components are backlinks because it is a good indicator of the kind of…

Read More ...

ON-PAGE SEO FOR BEGINNERS

SEO for Beginners is an easy guide to understanding SEO if you have little experience or no experience in this field. This guide will help you understand SEO better if you are considering starting a blog.
Search Engine Optimization is a Digital Marketing practice of growing a blog or website traffic organically.
Trafficmeans the number of visitors a blog or website receives.
Optimizing a blog’s content to rank better in search engines, such as Google, Bing or Yahoo.
Content is basically everything that’s posted on a blog, from articles (text) to pictures, videos, etc.

SEO for beginners
How do search…

Read More ...

5 Benefits that Facebook Advertising Can Bring to Your Business

Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While Facebook Pages are an excellent way to market your business, process changes in Facebook’s platform can have a big impact on how many people actually see your posts. When you deal with Facebook PPC advertising, you know your CPM and the impressions you’re going to get. That may not be the case with other payment systems. However, social media advertising has a lot going for it, and these five benefits are particularly compelling reasons to get started with Facebook…

Read More ...

10 TYPES OF WEBSITES

Once upon a time, there were text-only websites that were used by government agencies and public institutions for information purposes only. Since the development of the World Wide Web, all kinds of websites have popped up on the scene. In fact, there are so many types of websites nowadays; sometimes it’s difficult to decide which type of web design is the right one for you. We have put together a breakdown of the ten most popular kinds of websites to help you make that decision.

Read More ...

10 Reasons Why It’s Important to Build a Small Business Website

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. These days building a business website or e-commerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.

Read More ...

How to Grow your Business with Mobile Marketing

Every small business and enterprise ask themselves a big question each year. How can they keep spreading the word about their brand and attracting new customers? While there are many technologies on the market that can help businesses grow, only one is suitable, easy to implement, and incredibly popular with customers.

Read More ...

Scope of Digital Marketing & Career Opportunities in 2020

Before we understand the scope of digital marketing in India let us first understand this industry. It is a marketing method to promote products online. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable.
In every era, marketing has changed and based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one…

Read More ...

HOW TO BECOME A FREELANCE DIGITAL MARKETER?

The increasing of hyperconnectivity of the digital world has been broken down with both physical and geographical barriers in many industries, meaning that people can produce work and remain productive wherever they are in the world, at any time.

The freelance economy is booming day to day, with 56.7 million Americans doing freelance work today—up by 3.7 million just four years ago. The fastest growing section of freelancers are those making $75,000 and up, with over a third in that category.

With so many paths and positions to explore, a constant rate of evolution and a growing number of…

Read More ...

8 best ways to get best Instagram followers in 2020

Today’s tech-savvy world demands a strong online presence and if you are to flow fast of the competition then it is compulsory for your business to have a great social media presence. For your business to survive, it is vital to be a role above the competition. Almost 72% of the small businesses have found that content marketing has helped them improve their ranking online.

Content marketing is an effective way of improving product visibility on Google. The basic foundation of successful content marketing lies in creating applicable& quality content.

Are you a company with big dreams but a small…

Read More ...

9 Tips for Building A Content Marketing Strategy

What is Content marketing?

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

• Attract attention and generate leads
• Expand their customer base • Generate or increase online sales
• Increase brand awareness or credibility
• Engage an online community of users

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from…

Read More ...

Linkedin Marketing: The Ultimate Linkedin for Business Guide

LinkedIn is a proficient networking platform that was launched in 2003 for professional development and networking. While it primarily serves individual professionals, allowing them to post actions and work histories, as well as upload resumes and other supporting material, it also provides opportunities for businesses to post jobs, showcase new products and services, and network with possiblepredictions. A messaging feature also provides two-way communication between users.

For businesses, LinkedIn is an effective tool for collaboration, sharing best practices, and targeted marketing efforts. Independent organizations can participate in various groups to expand their network, and executives and business owners can position…

Read More ...

MOBILE MARKETING

What is Mobile marketing?


It is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.
80% of internet users own a smartphone.
• Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
• Google anticipates search queries on…

Read More ...

13 TYPES OF DIGITAL PRODUCTS

Read More ...

13 Types of Digital Products You Can Sell Online in 2020

Selling of products is the way of starting your online business, apart from other ways of making money online such as display advertising and affiliate marketing. There are several different types of digital products that you can sell.

Many people are choosing for creating this product but there are lots of problems that come with handling range. Physical products are time-consuming for creation. They also have some complexities of shipping and handling, foreign laws, and requirements.

It is easy to distribute due to their continuousmechanical delivery and endless replication. There’s also a higher Return on Investment since once a product…

Read More ...

BENEFITS OF DIGITAL MARKETING AGENCY

The world of marketing is shifting from traditional marketing like TV ads, billboards and mail-outs to digital marketing. This shift has shown an accent on things like email communications, web tracking, PPC, and SEO. Digital marketing is quickly growing in popularity due to its effectiveness at engaging clients and leads through accessible means. If you’re wondering what the top benefits of digital marketing are, look no further.

Read More ...

8 IMPORTANT STEPS OF CONTENT MARKETING

Today’s tech-savvy world demands a strong online presence and if you are to flowfast of the competition then it is compulsory for your business to have a great social media presence. For your business to survive, it is vital to be a role above the competition. Almost 72% of the small businesses have found that content marketing has helped them improve their ranking online.
Content marketing is an effective way of improving product visibility on Google. The basic foundation of successful content marketing lies in creating applicable& quality content.
Are you a company with big dreams but a small budget?…

Read More ...

HOW TO DEVELOP MARKETING STRATEGY AND PLAN FOR BUSINESS

Before you start marketing your service-based business, it’s important to develop a marketing strategy and plan.
An actual strategy and plan will include your objectives or goals, the target market you want to attract, the service offerings you’re going to provide, and the marketing activities you’re going to instrument to achieve your goals.
By taking a strategic approach to your marketing, you’ll also be more likely to achieve your goals rather and see a higher return on your marketing investment.

Read More ...

Black Hat Technique of SEO

Black hat SEO is a practice against search engine strategy used to get a site ranking higher in search results. These wrong plans don’t solve for the searcher and often end in a punishment from search engines. It includes keyword stuffing, cloaking, and using private link networks.
It seeks to game search engine algorithms, rather than solve for the user. Instead of earning the right to rank highly on search engine results pages it uses shady tactics to get you there. Continuous use of this techniques is likely to damage your presence in search engines rather than improve it.

Read More ...

15 White Hat Technique of SEO

In search engine optimization (SEO) terms, it refers to the usage of optimization strategies, techniques and tactics that focus on a human audience oppose to search engines and completely follows search engine rules and policies.

For example, a website that is optimized for search engines yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of this techniques include using keywords and keyword analysis, back linking, link building to improve link popularity, and writing content for human readers.

it is more frequently used by those who intend to make…

Read More ...

Top 10 Gray Hat Techniques of SEO

Read More ...

HOW TO SET UP GOOGLE ANALYTICS

Read More ...

GUIDELINE FOR PPC (PAY PER CLICK MARKETING)

PPC (pay-per-click) marketing is a form of online advertising in which vertisers increase costs when users click their ads. Advertisers offer on the real value of a click in relation to the keywords, platforms, and audience type in which it originates.

PPC is all about significance. Users are searching for specific products, services, and information at any given time. Advertisers have the ability to show a targeted ad at the exact moment this search is happening. For example, if a user searches for “blue running shoes,” an advertiser can show an ad speaking to “blue running shoes.”

In pay-per-click advertising,…

Read More ...

10 INFLUENCER MARKETING TRENDS

33% of marketers plan to increase their influencer marketing budget in 2020.

Influencer marketing has developed through the last few years to the point of it becoming the most effective means of content delivery.

Although the influencer marketing has grown, it does come with some setback. There’s suddenly the emergence of “fake followers” as well as “fake likes” which can be a huge concern for brands.

Nonetheless, influencer marketing is only going up from here. Companies are planning on spending anywhere from $25,000 to $100,000 JUST on influencer marketing!

Here are a few influencer marketing trends that will definitely…

Read More ...

10 Most Important SEO Tips You Need to Know

A lot has changed in the world of search engine optimization.

However, certain basic principles remain unchanged.

For example, targeting keywords with the only aim of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.

Beyond getting SEO juice, keywords tell a lot more about users and what they’re struggling with.

With so many SEO techniques, it’s become almost impossible to determine which ones to join to and which you can safely ignore.

Is link building a thing of the past? Should you dedicate…

Read More ...

DESIGNING SOFTWARE AND APPS TOP FREE TOOLS OF GRAPHIC

Graphic design software is a must for anyone who wants to be a designer today. Unfortunately, the go-to applications in this industry can take a bite off a starving artist’s budget. Thanks to the Internet and communities of open-source programmers, now anyone can afford to make graphic design examples because of free graphic design software. Noobie lists nine you can start designing with today.

Read More ...

TYPES OF SEO ON DIGITAL MARKETING (WHITE, BLACK AND GREY)

There are strategies that can help you rank well and gather attention to get your sales increasingly growing. One such effective strategy is Search Engine Optimization or SEO. Online business owners need to carry out targeted digital marketing in order to gain distinct visibility and stand apart from competitors. With so many businesses vying for the customer’s attention, it may feel overwhelming to get the attention of the customer and have them purchase from your site.

Read More ...

SEO GUIDE FOR BEGINNERS

You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

Read More ...

WHAT IS DIGITAL MARKETING AND HOW TO PROMOTE A BUSINESS THROUGH IT?

This is precarious since for some people in business, especially more conservative advertisers or entrepreneurs, ‘promote’ is straightforwardly concluded as meaning ‘our site’ or ‘our Facebook page’. This understanding limits the opportunity and chance of what’s directed and it indicates that exercises that have to be directed might be missed. On the grounds, there are a lot of techniques and strategies includes in this process that we should learn.

Read More ...